Baja California Sur is a land of contrasts and that is its main attraction, those who travel the Baja during their travels will find many surprises: warm beaches, marshes, mangroves, oasis, palm groves, picturesque magical towns, a unique desert flora, stunning cave paintings, ancient missions as well as modern and functional cities complemented by first class tourist infrastructure.

As the two seas that embrace it, Baja California Sur represents their duality, in many ways: the grandeur of the tropical oasis lives in harmony with the simplicity of the desert; the union of the imposing Pacific Ocean, with the calm Sea of Cortez; the trail of our ancestors reflected in cave paintings, with the missionary churches; and fantastic creatures, like gray whales living in harmony with man, his age old hunter.

In Baja California Sur, the traveler will find in addition to the beauty of its landscape and spectacular sunsets a wide range of options in upscale tourism: hotels and world-class spas, restaurants with rich gastronomic variety, modern facilities and evening entertainment for families, malls with shops carrying prestigious brands, world-renowned golf courses, the best beaches, abundant fishing, diving, ecotourism, extreme sports and interesting prehistoric and colonial vestiges.

Baja California Sur offers a host of attractions and activities that make it an ideal holiday whether it be relaxation, fun or business, and the most valuable thing the traveler will find will be the characteristic hospitality of its inhabitants, as well the peace and security that permeates throughout its territory; all who live or have visited this wonderful place, cannot deny the harmony and freedom in the region, where man and nature coexist in perfect balance.

The Fideicomiso of Tourism of Baja California Sur (FITUES) is a by-state body formed by the Government of Baja California Sur and the private sector whose main objective is to promote the destinations and tourist attractions of Baja California Sur at a national and international level through advertising and marketing strategies.

The role played by the State Tourism Trust in touristic development in the destinations is of great importance. This has been possible thanks to the availability of financial resources that the hotel associations have provided exclusively for the tourist promotion and dissemination of the same.